Hi, I’m Alicia, founder of Lilly Bloom Co.
The story of Lilly Bloom actually started with my slight obsession with candles… and the amount of money I was spending on them every month!
From the beginning, I wanted Lilly Bloom to stand for something simple:
Beautiful, luxury-feeling home fragrance should be affordable.
I wanted to create candles that look beautiful in your home, smell incredible and give you that same feeling of luxury you get from the big high-street brands — without the big high-street price tag.
Today, every Lilly Bloom candle and wax melt is lovingly hand-poured in small batches using our CocoSoy wax blend and carefully selected fragrances.
We’ve gone from pouring our first candles in the kitchen to having our own little garden studio, attending artisan markets, building an amazing community of customers and seeing our fragrances become part of people’s homes.
And just six months after starting this little adventure, Lilly Bloom Co was shortlisted as a finalist for Best Home-Based Business at the UK Small Business Awards 2026 — something I still can’t quite believe!